Unlocking Potential with DISC Profiling and the Launch of Consumer Friend Academy
Author: Adam Carter - two minute read
Happy New Year!
In our latest episode of the Consumer Friend Podcast, we welcomed Vic O’Farrell—founder of Queen of Behaviours—to delve into the world of DISC profiling and how understanding behavioural styles can transform personal and professional relationships.
It actually allowed me to take the mickey out of LouBax and her traits as a dominant, influential person while I’m the steady, fun loving guy. Apparently, Lou didn’t like it when I compared her to Donald Trump and old Vlad over in Russia 😊.
DISC profiling isn’t just a tool for understanding yourself; it’s a game-changer for building stronger teams and fostering effective communication. And we’re thrilled to announce that DISC profiling will be part of the Consumer Friend Academy, launching this February!
What Is DISC Profiling?
DISC profiling is a behavioural assessment tool that categorises personality traits into four key styles:
Dominance (D): Results-driven, action-oriented, and goal-focused.
Influence (I): Enthusiastic, social, and people-focused.
Steadiness (S): Reliable, calm, and collaborative.
Compliance (C): Detail-oriented, logical, and rule-following.
As Vic explained on the podcast, DISC is not about labelling people—it’s about creating awareness. By identifying these traits, you can adapt your communication style, build trust, and get the best out of your interactions with others.
Why DISC Is a Must for Teams
One of the most significant benefits of DISC profiling is how it fosters better teamwork. Vic shared examples of how organisations have used DISC to identify strengths, resolve conflicts, and improve collaboration.
For example:
Dominant (D) personalities thrive in leadership roles but may overlook the importance of listening.
Influential (I) personalities bring energy and connection to teams but may struggle with details.
Steady (S) personalities are supportive and dependable but may resist rapid change.
Compliant (C) personalities deliver high-quality work but may need clarity on expectations.
Understanding these dynamics allows managers to tailor their leadership approaches and create environments where every team member feels valued and understood.
Introducing Consumer Friend Academy
We’re excited to share that Consumer Friend Academy will launch in February, offering a four-part webinar-based training programme designed to empower individuals and organisations.
The second session, focused on communication, will explore DISC profiling in-depth. Participants will learn how to identify DISC traits, adapt their communication styles, and foster collaboration in personal and professional settings.
What’s included in the Academy?
Part 1: Consumer Vulnerability
Part 2: Effective Communication (featuring DISC profiling)
Part 3: Providing Inclusive Services
Part 4: Current consumer issues, the AND What and Graduation
Why You Should Attend
Whether you’re a business leader, team member, or simply someone looking to improve your communication skills, DISC profiling offers invaluable insights. By understanding behavioural styles, you’ll not only strengthen relationships but also create more productive, harmonious environments.
As Vic said during the podcast, “DISC profiling isn’t just about knowing others—it’s about knowing yourself. Once you understand your natural style, you can start building bridges and creating lasting connections.”
Get Involved
The Consumer Friend Academy is perfect for businesses, teams, and individuals looking to upskill in communication, collaboration, and consumer rights. With experts like Vic O’Farrell sharing their knowledge, this is an opportunity you don’t want to miss!
For more information on the Academy or to learn more about DISC profiling, visit Consumer Friend or Queen of Behaviours.
Let’s make 2025 the year of confident communication and thriving relationships. See you at the Academy!Bottom of Form
Podcast Title: Queen of Behaviours
Episode Title: Understanding Behavioural Insights with Vic O’Farrell
Release Date: 13 Jan 2025
Host(s):
Adam Carter
Louise Baxter MBE (LouBax)
Guest(s):
Vic O’Farrell – Behavioural and Personality Expert, Founder of Queen of Behaviours
Episode Summary:
In this episode of the Consumer Friend Podcast, Adam and Louise are joined by Vic O’Farrell, also known as the Queen of Behaviours, to delve into the transformative power of DISC profiling. This personality and behavioural assessment tool can unlock insights into how we communicate, work, and build relationships.
Vic explains the four core DISC traits—Dominance, Influence, Steadiness, and Compliance—and how they impact our daily interactions. Whether you’re trying to improve workplace dynamics, enhance customer relationships, or better understand yourself, DISC profiling offers practical, actionable benefits.
Listeners will learn how understanding behavioural styles can lead to stronger teams, more empathetic communication, and personal growth. Vic also shares how businesses can use DISC to improve team performance and create more meaningful customer interactions.
Key Takeaways:
What Is DISC Profiling?
DISC is a behavioural profiling tool that identifies four key traits:D (Dominance): Results-driven and action-focused.
I (Influence): Energetic and people-oriented.
S (Steadiness): Supportive and stability-focused.
C (Compliance): Detail-oriented and analytical.
Vic provides a deep dive into how these traits manifest and how they shape our behaviours.
Why DISC Matters
By understanding DISC traits, individuals and organisations can improve communication, foster collaboration, and resolve conflicts more effectively.DISC in the Workplace
Vic highlights how DISC profiling can help leaders and teams adapt their styles to create more cohesive, productive work environments.Self-Awareness and Personal Growth
DISC isn’t just for organisations—it’s also a tool for self-discovery. By recognising your own strengths and challenges, you can better understand how to interact with others and thrive in your personal and professional life.Get Your Profile Done with Vic
Interested in exploring DISC for yourself? Visit Queen of Behaviours to book a personalised session with Vic O’Farrell.
Resources & Links:
Consumer Friend Website – For more consumer tips and resources.
This episode is perfect for anyone looking to improve communication, strengthen relationships, and foster self-awareness. Whether you’re leading a team, navigating workplace challenges, or just curious about behavioural insights, Vic O’Farrell has the answers. Don’t miss it!